How Socialpass stays accurate

How every listing in the global Latin dance directory gets sourced, edited, and kept current. For what Socialpass is as a product, see About.

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Every listing is edited by a human. When there is a stable public citation, the event carries a sourceUrl pointing to where the editor saw it: often the organizer's own page, a venue website, an Instagram post, a Facebook event, or a regional aggregator like salsavida.com or latindancecalendar.com. Two independent sources is the bar we prefer; one good first-party source is the minimum.

You can see this in practice on any event page — the editor's pick Latin Fridays at Lula Lounge in Toronto links straight back to lula.ca where the schedule lives. If the source ever moves or goes dark, the listing re-enters the editor queue before it ages another week.

Every event and city carries a verifiedAt timestamp — the date an editor last confirmed the schedule against its source. Weekly socials go stale after 90 days without a re-check; festivals after 30 days, because dates and ticket links shift faster as the event approaches.

The audit runs city-by-city on a rolling cadence — the longest-untouched city is checked first. Wrong dates, dead links, closed venues, or a moved social all push the city back to the top of the queue. You can see the live status of every city, sorted by last-audit date, on the per-city freshness dashboard.

Stale listings surface the organizer's Instagram as a one-tap hand-off — the canonical source for tonight's status (venue swaps, cancellations, lineup changes). We don't scrape it; we link to it.

• No reviews or ratings. The directory tells you what's on, not what we think of it.
• We don't auto-scrape. Every listing is added by hand. Scraped data ages badly and reads as untrustworthy — both to dancers and to crawlers.
• We don't paywall the data. Listings are free for organizers and free to read. Verify your listing, edit it anytime — no fee.
• We don't speak languages other than English yet. Listings can be in any country, but the interface is English-only at launch. Translation is on the roadmap, not the bench.

Socialpass is currently a small operation. The directory is edited by a small founding team, with a rotating set of volunteer editors covering specific cities and regions.

What dance styles does Socialpass cover?

Socialpass's primary public styles are salsa, bachata, kizomba, and zouk. Sub-styles and related scenes (sensual bachata, Cuban salsa, casino, urban kiz, lambazouk, konpa/kompa spellings, and local fusion nights) live inside the per-event details so a search for a specific community still surfaces the right rooms.

How does Socialpass decide what to list?

Two paths. Editor-curated: a human verifies the social or festival is real before publishing — current scope is 517 cities across 121 countries and 1611 events. Submit-by-flyer: organizers submit their event with a link (Instagram, ticket page, website) that proves it's real; known cities go live instantly, new cities queue for editor review of the city itself first.

How current are the listings?

Listings carry a per-entity verifiedAt date that surfaces on the public audit page at /about/freshness. Weekly socials older than 90 days are visually flagged as stale; festivals that pass their end date drop off automatically. The cadence is rolling — cities with the oldest audit dates float to the top of the editor queue.

Is Socialpass free? How is it monetized?

Free to browse, free to submit, free to verify a listing. No ads, no popups, no scraping resale. The long-term monetization plan is a low-take-rate ticketing pipeline for festivals and a paid promo slot for organizers who want to boost their listing — neither will gate access to listings.

I run an event — how do I claim or correct my listing?

Open the event page and verify organizer control with Instagram or Facebook. The first automated path links a dashboard when the connected Instagram account matches the organizer handle on the listing; Facebook proof can support review but does not imply ticketing or payout approval by itself.

Does Socialpass track me?

Cookieless analytics via Cloudflare Web Analytics for aggregate page-view counts. Outbound clicks to organizer Instagrams and ticket pages are counted in aggregate so we can show editors which events convert — no IP, no user agent, no per-visitor identity stored. See /privacy for the full policy.

Can I transfer my ticket to a friend?

Yes. Open the pass in Your tickets and send a claim link to their email. Your pass stays valid until they claim it, and you can cancel a pending transfer any time before then. Transfers close before the event, at a date the organizer sets.